Case Study: Efficient contact management and over €200,000 savings at smartOPTIMO thanks to sync.blue®
- Patricia Rips
- 1 day ago
- 3 min read

smartOPTIMO is a successful service provider in the field of energy and metering services. To improve team accessibility and efficiently integrate new employees from the start, smartOPTIMO sought a solution that would make internal contacts automatically and centrally available. The challenge: Immediate access to all contact information on smartphones and in Microsoft Teams – without manual maintenance. sync.blue® was the winning solution due to its easy integration and excellent value for money.
sync.blue® at smartOPTIMO – The Highlights
GAL synchronization: Centralized and automatic synchronization of the Microsoft Global Address List (GAL) with mobile devices and Microsoft Teams.
Immediate access to internal contacts: All contact data is up-to-date and available at any time – without manual maintenance.
Significant time savings: 7 minutes per day per employee – over 5,000 saved working hours per year.
Excellent support: Fast, proactive support during implementation and ongoing operations.
Highest security standards: sync.blue® meets smartOPTIMO's data protection and IT security requirements, including ISO 27001 certification.
Scalable platform: sync.blue® offers flexible expansion options for the future synchronization of additional data sources.

smartOPTIMO
smartOPTIMO supports energy suppliers in Germany in the digitalization and automation of energy and metering services. The company relies on efficient processes and modern IT solutions to optimally support its customers.
Efficient onboarding of new employees
When onboarding new employees, there was no central access to current contact information. Information had to be obtained manually – a complex process that was time-consuming and led to information gaps. Synchronizing the Global Address List (Microsoft GAL) with mobile devices and Microsoft Teams was particularly important.
Current contacts immediately available
With sync.blue®, smartOPTIMO opted for a contact management software that automatically synchronizes the Microsoft GAL with smartphones and Microsoft Teams. New employees thus have immediate access to current and complete contact lists – directly on their smartphones and in Teams. Employee accessibility has noticeably improved: Time-consuming searches for contact details are no longer necessary, and internal communication is significantly faster.
Easy to implement, quickly available
sync.blue® was seamlessly integrated into smartOPTIMO's existing IT environment.
The implementation of sync.blue® was extremely straightforward. Thanks to the test phase, we were able to test extensively and prepare for the rollout in a relaxed manner.
Alexander Moormann, Group Manager IT Services at smartOPTIMO
Proactive support included
Throughout the implementation, a dedicated contact person proactively supported the smartOPTIMO IT team. Questions were answered quickly, and technical details were clarified without delay.
The smartOPTIMO project demonstrates how efficiently and flexibly sync.blue® optimizes business processes. We are particularly proud of Alex's positive feedback.
Hendrik Janssen, Key Account Manager at sync.blue®
5,000 working hours saved annually
With sync.blue®, smartOPTIMO employees save valuable working time every day:
An average of seven minutes per employee per day – extrapolated to over 5,000 hours per year.
The investment has paid for itself noticeably, with annual savings of more than €200,000.
Data protection at the highest level
Data protection and IT security are top priorities at smartOPTIMO. sync.blue® adheres to the highest data protection standards and processes data in compliance with GDPR in German ISO 27001 data centers.
Growth planned
After the successful launch, employee feedback made it clear how burdensome manual contact management really was. Building on these positive experiences, smartOPTIMO plans to use sync.blue® in other areas in the future to centrally manage additional data sources and make processes even more efficient.
About sync.blue®
sync.blue® is the leading tool for seamless synchronization of contacts across more than 80 applications and devices. The cloud solution offers both one-way and two-way synchronization and ensures efficient contact management. sync.blue® impresses with its extensive compatibility with numerous apps and relies on the highest security standards, including GDPR guidelines. The service is hosted in German data centers, which also contributes to data security.